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Name : Decathlon
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    Decathlon reverses its name to NOLHTACED (Decathlon spelled in reverse) in 3 Belgian cities to promote reverse shopping i.e buying from customers the products they don't use to promote the reverse or circular economy. A good initiative supported by an int

    CPG Retail    Decathlon    Branding    Business Model Innovation    Sustainability    Belgium   

    Q4(Oct-Nov-Dec), 2022

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